In the realm of technology and commerce, data and decision-making are fundamentally intertwined. Businesses of all scales—from small enterprises to renowned Fortune 500 companies—leverage data for purposes such as targeted advertising, forecasting customer behavior, and pinpointing cost-saving strategies.
It is projected that by the upcoming year, data will play a pivotal role in optimizing virtually every facet of operations. Challenges that previously required years to surmount can now be tackled within days, and at times, mere hours, owing to the power of data.
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The rapid evolution in technology is prompting numerous business professionals to reassess their skill sets and explore emerging job opportunities. With new roles emerging in the landscape, it is imperative for beginners to focus on acquiring the most current and sought-after skills to stay competitive and distinguish themselves among the multitude of aspirants in the field.
According to the 2023 Global State of Business Analysis report, entry-level business analysis professionals can earn an average of $57,693.
Yao Morin, the chief technology officer at [ppp1], emphasizes the significance of business analysts within organizations. Morin describes them as the “face of data,” underscoring the crucial role they play.
Where to Acquire Business Analytics Skills?
For individuals intrigued by the intersection of data and business, there are various avenues to delve deep and cultivate the essential skills for success.
For a comprehensive introduction, starting with educational videos on platforms like YouTube or exploring fundamental courses on Coursera can provide a solid foundation.
If the realm of data analytics captures your interest, Fortune has addressed key queries regarding this field and outlined strategies for success.
Moreover, institutions such as [ppp2] and [ppp3] offer certifications that carry industry recognition, validating your expertise. This can be particularly beneficial for individuals with prior experience in business analytics or those inclined towards self-directed learning. It is worth noting that the certification exams often entail significant costs.
For individuals seeking a more structured learning approach, delving into formal course and certification programs could be advantageous. Many Ivy League universities, known for their top-tier programs, offer part-time online certificates that are more cost-effective compared to bootcamps or degree programs.
While conducting your research, approach each program critically, as business analytics schools often collaborate with companies, potentially impacting the curriculum’s rigor. Evaluate the program’s syllabus, faculty, objectives, as well as cost and duration to ensure alignment with your goals.
Below is a compilation of some business analytics courses/certifications available:
Cost: $3,900
Format: Online
Timeline: 3 months (3–5 hours/week)
Course examples: Harvesting Spreadsheet Data; Using Prescriptive Analytics in Excel; Creating and Sharing Interactive Data Models
Cost: $49/month (also part of Coursera Plus)
Format: Online
Timeline: 6 months (10 hours/week)
Course examples: Analyze Data to Answer Questions; Process Data from Dirty to Clean; Ask Questions to Make Data-Driven Decisions
GreenFig: Business Analytics Certificate Program
Partners: Various universities, including [ppp4], [ppp5], [ppp6]
Cost: $2,750 (discounts may apply)
Format: Online
Timeline: 10 weeks (6–8 hours/week)
Course examples: Technical Introduction: Data Models; Learn the Basics of SQL; AI & Machine Learning in Business Analytics
Cost: $1,750
Format: Online
Timeline: 8 weeks (5 hours/week)
Course examples: Describing and Summarizing Data; Hypothesis Testing; Single Variable Linear Regression
Cost: $49/month
Format: Online
Timeline: 4 months (10 hours/week)
Course examples: Excel Basics for Data Analysis; Data Analysis with Python; Data Visualization with Python
Cost: $2,600 (discounts may apply)
Format: Online
Timeline: 9 weeks (4–6 hours/week)
Course examples: Leading with Analytics; Linking Analytics with Actions; Distinguish Good from Bad Analytics
Cost: $2,850 (discounts may apply)
Format: Online
Timeline: 9 weeks (6–8 hours/week)
Course examples: Descriptive Analytics: Gathering Insights; Predictive Analytics: Tools for Decision Making; Application of Analytics for Business